Brand Identity | Luxury Design
SERVICES:
FOUNDATION
REAL ESTATE
INDUSTRY:
PACKAGE:
The Problem
CLIENT:
ANDREA LEE REALTOR®
Andrea was stepping into the real estate world with big dreams and a clear purpose, but as a startup with no existing brand, she needed a strong foundation: a brand identity that would instantly communicate trust, confidence, and care, and help her stand out in a competitive market. Most importantly, she wanted a brand that felt like her, bold yet welcoming, professional yet deeply personal.
We built Andrea’s very first brand from the ground up, turning her story and values into a visual identity that’s both elevated and approachable. At the heart of it all is a brandmark featuring a protea flower, a meaningful symbol chosen to honour her South African roots , representing resilience, strength, and beauty.
Her tagline, “Bold Moves for a Bright Future,” captures her international perspective and speaks directly to her clients’ experiences. Having made a life-changing move herself, Andrea understands what it means to take a leap, and she brings that clarity and confidence to everyone she works with.
Her tagline, “Bold Moves for a Bright Future,” captures her international perspective and speaks directly to her clients’ experiences. Having made a life-changing move herself, Andrea understands what it means to take a leap, and she brings that clarity and confidence to everyone she works with.
THE SOLUTION
The Outcome
The result is a distinctive real estate brand that feels elevated, personal, and ready for growth. Andrea’s colour palette tells a story of sophistication: Gunmetal for strength, Sangria for richness, Gold for warmth, and Dusky Blue and Linen for softness and calm.
From moodboard to social presence, every piece of the brand was built to build trust from the very first glance — a thoughtful blend of bold visuals, clear messaging, and gentle warmth.
From moodboard to social presence, every piece of the brand was built to build trust from the very first glance — a thoughtful blend of bold visuals, clear messaging, and gentle warmth.
Final Thoughts
Andrea Lee’s brand is proof that a startup can launch with strength and soul. It’s more than a real estate identity — it’s a reflection of who she is and how she shows up for her clients: with courage, care, and the unwavering belief that bold moves lead to bright futures.
