Bird on a Wire had built a loyal customer base, but the brand no longer reflected the quality and care behind the products. The identity felt inconsistent and lacked the clarity needed to create a memorable presence across packaging and digital touchpoints.

The Outcome

The refreshed identity gave Bird on a Wire a stronger visual presence and a more consistent foundation for growth. With a complete logo suite, packaging assets, and supporting brand elements, the business now presents itself with greater clarity and confidence across every customer touchpoint.

The Approach

The brand was refined around what made Bird on a Wire unique: creating calm, intentional moments through natural wellness products. Every element was designed to communicate warmth, simplicity, and balance while creating a more cohesive experience across the brand.

THE CHALLENGE