Bird on a Wire had a brand, but it wasn’t working hard enough for them. The original design lacked clarity, the bird illustration was difficult to see, and the overall look felt too subtle to capture the heart of the brand. As a growing business in the wellness space, they needed a stronger, more polished identity that would communicate their calming energy at a glance and create a cohesive presence across packaging, digital platforms, and beyond.
Brand Identity | BUSINESS CARDS | LABELS | SOCIAL MEDIA TEMPLATES
SERVICES:
SIGNATURE
ESSENTIAL OILS
INDUSTRY:
PACKAGE:
The Problem
CLIENT:
BIRD ON A WIRE
Through our Signature Package, we reimagined Bird on a Wire’s visual identity from the ground up, giving it the clarity, warmth, and soul it deserved. At the heart of the redesign is a simple yet poetic idea: a tiny bird perched on a wire — a symbol of balance, stillness, and gentle perspective.
Delicate lavender sprigs woven into the illustration nod to the therapeutic roots of essential oils, a reminder that beauty lives in simplicity.
Typography plays an equally important role. The rounded, soft Quicksand typeface adds a playful lightness that perfectly complements the brand’s soothing, nature-inspired spirit.
Delicate lavender sprigs woven into the illustration nod to the therapeutic roots of essential oils, a reminder that beauty lives in simplicity.
Typography plays an equally important role. The rounded, soft Quicksand typeface adds a playful lightness that perfectly complements the brand’s soothing, nature-inspired spirit.
THE SOLUTION
The Outcome
The refreshed colour story tells a tale of calm and connection: Dark Slate Grey for grounding and depth, Rose Quartz and Dun for warmth and femininity, and Soft Blues and Azures to echo airiness, clarity, and peace.
With a full logo suite and brand assets, from product labels to digital templates, Bird on a Wire now shows up consistently across every touchpoint. Whether someone is ordering a diffuser blend or gifting a curated care set, the experience feels connected, intentional, and soothing.
With a full logo suite and brand assets, from product labels to digital templates, Bird on a Wire now shows up consistently across every touchpoint. Whether someone is ordering a diffuser blend or gifting a curated care set, the experience feels connected, intentional, and soothing.
Final Thoughts
Bird on a Wire relaunched with a clear identity that speaks directly to its audience: women seeking balance, comfort, and quiet moments of joy. Every element, from the refreshed bird illustration to the calming colour palette, was designed to reassure, uplift, and inspire. The result is a brand that feels soft yet strong, poetic yet purposeful, and ready to grow.
