When Dr. Sarah set out to launch her aesthetic clinic, she knew her brand needed to do more than just look professional, it had to attract a high-end clientele and reflect her lively, bubbly spirit. As a startup with no existing identity, she was starting from scratch and wanted a brand that felt refined and luxurious without losing the warmth, joy, and energy that make her approach so unique. Striking that balance was the challenge, and the key to building a brand that truly felt like her.
BRAND STRATEGY | BRAND IDENTITY DESIGN | BUSINESS CARDS | SOCIAL MEDIA TEMPLATES
SERVICES:
ELEVATED EXPERIENCE
AESTHETIC INJECTIBLES
INDUSTRY:
PACKAGE:
The Problem
CLIENT:
THE FACE MD
Through our Elevated Experience Package, we built The Face MD’s first brand from the ground up by pairing strategic thinking with thoughtful design to create a visual identity that’s both polished and full of personality.
Inspired by the landscapes of Squamish, BC, the brand icon features a hand-illustrated pine tree (a symbol of longevity and wisdom in Indigenous culture) rising alongside a sun that represents new beginnings and quiet strength. Together, they tell a story of transformation rooted in nature and intention.
To capture Dr. Sarah’s joyful personality while maintaining a high-end feel, we combined a lively, energetic colour palette with refined, editorial typography - a pairing that perfectly reflects both sides of her brand: professional precision and radiant warmth.
Inspired by the landscapes of Squamish, BC, the brand icon features a hand-illustrated pine tree (a symbol of longevity and wisdom in Indigenous culture) rising alongside a sun that represents new beginnings and quiet strength. Together, they tell a story of transformation rooted in nature and intention.
To capture Dr. Sarah’s joyful personality while maintaining a high-end feel, we combined a lively, energetic colour palette with refined, editorial typography - a pairing that perfectly reflects both sides of her brand: professional precision and radiant warmth.
THE SOLUTION
The final palette is calming yet full of life: a soft neutral to create a welcoming foundation, forest blue and dusty teal bring balance and trust, muted peach adds femininity and radiance, and a touch of sunlit yellow captures Dr. Sarah’s vibrant energy.
This identity extends well beyond the logo. It inspired the clinic’s interior design and shaped every brand touchpoint, from social media templates and signage to gift cards, business cards, and digital assets. Each piece is designed to deliver a consistent, elevated experience that mirrors the care and clarity clients receive in the clinic itself.
This identity extends well beyond the logo. It inspired the clinic’s interior design and shaped every brand touchpoint, from social media templates and signage to gift cards, business cards, and digital assets. Each piece is designed to deliver a consistent, elevated experience that mirrors the care and clarity clients receive in the clinic itself.
The Face MD launched with a brand that’s as dynamic and joyful as Dr. Sarah herself, refined enough to attract her ideal clients and full of the warmth that makes her approach so memorable. Every detail, from the pine tree icon to the energetic colour story, is designed to build trust, reflect transformation, and welcome clients into a space where they feel both cared for and inspired.
